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Social Media SOP

Social Media SOP: Staying Relevant & Consistent


Purpose

Maintain a strong, consistent presence on social media by following a clear posting and engagement system that builds trust, visibility, and audience connection.

Platforms I Use

  • Instagram (Feed, Stories, Reels)
  • Facebook (Page + Personal)
  • LinkedIn (optional)
  • Google Business Profile
  • Back At You Media 
  • Canva 
  • TikTok 
  • YouTube 

Posting Frequency

  • Instagram/Facebook Feed: 3x per week
  • Stories: Daily or at least 3–5x per week
  • Reels/Video: 1x per week
  • Google Business Post: 1x per week
  • LinkedIn: 1x per week (optional) 

Weekly Content Plan

Monday: Market Insight or Tip

  Example: “Newmarket prices are holding steady this month…”

Wednesday: Personal / Behind-the-Scenes

  Example: “On my way to prep a listing—this one’s going to shine!”

Friday: Listing Highlight or Client Story

  Example: “Just Listed: 123 Main Street—open house this Sunday!”

Monthly Content Themes

  • Market updates
  • Local events or small business spotlights
  • Just Listed / Just Sold
  • Testimonials / Success stories
  • Buyer and seller tips
  • Personal moments or community involvement
  • Business milestones

Posting Checklist

  • Clear, eye-catching photo or video
  • Strong first sentence
  • Value-based or storytelling caption
  • Call to action (e.g. “Message me to learn more”)
  • Hashtags and location tag
  • Branded design or consistent style

Daily Engagement Routine (15 mins)

  • Respond to comments and DMs
  • Like/comment on local posts and followers’ content
  • Share relevant stories and tag people
  • Re-share older posts that still provide value

End-of-Month Review

  • Which posts had the most engagement?
  • What topics worked best?
  • Any events or listings coming up?
  • Plan next month’s content calendar

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