Social Media SOP

Social Media SOP: Staying Relevant & Consistent

Purpose

Maintain a strong, consistent presence on social media by following a clear posting and engagement system that builds trust, visibility, and audience connection.

Platforms I Use

Instagram (Feed, Stories, Reels)

Facebook (Page + Personal)

LinkedIn (optional)

Google Business Profile

Back At You Media

Canva

TikTok

YouTube

Posting Frequency

Instagram/Facebook Feed: 3x per week

Stories: Daily or at least 3–5x per week

Reels/Video: 1x per week

Google Business Post: 1x per week

LinkedIn: 1x per week (optional)

Weekly Content Plan

Monday: Market Insight or Tip

Example: “Newmarket prices are holding steady this month…”

Wednesday: Personal / Behind-the-Scenes

Example: “On my way to prep a listing—this one’s going to shine!”

Friday: Listing Highlight or Client Story

Example: “Just Listed: 123 Main Street—open house this Sunday!”

Monthly Content Themes

Market updates

Local events or small business spotlights

Just Listed / Just Sold

Testimonials / Success stories

Buyer and seller tips

Personal moments or community involvement

Business milestones

Posting Checklist

Clear, eye-catching photo or video

Strong first sentence

Value-based or storytelling caption

Call to action (e.g. “Message me to learn more”)

Hashtags and location tag

Branded design or consistent style

Daily Engagement Routine (15 mins)

Respond to comments and DMs

Like/comment on local posts and followers’ content

Share relevant stories and tag people

Re-share older posts that still provide value

End-of-Month Review

Which posts had the most engagement?

What topics worked best?

Any events or listings coming up?

Plan next month’s content calendar