# Social Media SOP

### **Social Media SOP: Staying Relevant & Consistent**

#### **Purpose**

Maintain a strong, consistent presence on social media by following a clear posting and engagement system that builds trust, visibility, and audience connection.

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#### **Platforms I Use**

- Instagram (Feed, Stories, Reels)
- Facebook (Page + Personal)
- LinkedIn (optional)
- Google Business Profile
- Back At You Media
- Canva
- TikTok
- YouTube

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#### **Posting Frequency**

- Instagram/Facebook Feed: 3x per week
- Stories: Daily or at least 3–5x per week
- Reels/Video: 1x per week
- Google Business Post: 1x per week
- LinkedIn: 1x per week (optional)

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#### **Weekly Content Plan**

**Monday:** Market Insight or Tip

 Example: “Newmarket prices are holding steady this month…”

**Wednesday**: Personal / Behind-the-Scenes

 Example: “On my way to prep a listing—this one’s going to shine!”

**Friday**: Listing Highlight or Client Story

 Example: “Just Listed: 123 Main Street—open house this Sunday!”

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#### **Monthly Content Themes**

- Market updates
- Local events or small business spotlights
- Just Listed / Just Sold
- Testimonials / Success stories
- Buyer and seller tips
- Personal moments or community involvement
- Business milestones

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#### **Posting Checklist**

- [ ] Clear, eye-catching photo or video
- [ ] Strong first sentence
- [ ] Value-based or storytelling caption
- [ ] Call to action (e.g. “Message me to learn more”)
- [ ] Hashtags and location tag
- [ ] Branded design or consistent style

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#### **Daily Engagement Routine (15 mins)**

- Respond to comments and DMs
- Like/comment on local posts and followers’ content
- Share relevant stories and tag people
- Re-share older posts that still provide value

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#### **End-of-Month Review**

- Which posts had the most engagement?
- What topics worked best?
- Any events or listings coming up?
- Plan next month’s content calendar