Back At You Media
SOP: Accessing and Using Back At You Media
Purpose:
This SOP outlines how to access and use Back At You Media (BAYM) for automated and manual real estate social media marketing, including login options and initial setup.
Access Methods
Option 1: Google Single Sign-On (SSO)
1. Go to www.backatyou.com.
2. Click on “Login.”
3. Select “Sign in with Google.”
4. Choose your Google account associated with your real estate email (typically your C21 email).
5. Once logged in, you will be redirected to your Back At You Media dashboard.
Option 2: Through the Brokerage Hub in Remarketer
1. Log in to your Remarketer account.
3. Locate and click on the Back At You Media tile or link.
4. This will either log you in automatically or prompt you to use your Google SSO.
Getting Started with Back At You Media
Step 1: Complete Your Profile
• Fill in your contact info, bio, and upload a professional headshot.
• Sync your MLS ID and ensure your listings are visible in the dashboard.
Step 2: Choose Your Automation Settings
• Turn on automated listing posts, market updates, client reviews, and holiday/social media themes.
• Review the schedule and frequency of posts to suit your branding and market presence.
Step 3: Customize Content
• Use the drag-and-drop editor or pre-built templates for your social feeds.
• Add local content, business spotlights, or personalized videos to increase engagement.
Step 4: Connect Your Social Media Accounts
• Link your Facebook Business Page, Instagram, LinkedIn, and Twitter (if applicable).
• Authorize all connections and ensure permissions are granted for scheduling posts.
Tips and Reminders
• Make sure your MLS integration is active—this powers automated listing promotions.
• Use the Analytics tab to monitor engagement, reach, and lead activity.
• Personal touches on automated content help improve reach and trust—customize whenever possible.
• Set aside 30 minutes each week to review upcoming posts and make necessary edits.