Social Media SOP

Social Media SOP: Staying Relevant & Consistent

Purpose

Maintain a strong, consistent presence on social media by following a clear posting and engagement system that builds trust, visibility, and audience connection.

Platforms I Use

• Instagram (Feed, Stories, Reels)
• Facebook (Page + Personal)
• LinkedIn (optional)
• Google Business Profile
• Back At You Media 
• Canva 
• TikTok 
• YouTube 

Posting Frequency

• Instagram/Facebook Feed: 3x per week
• Stories: Daily or at least 3–5x per week
• Reels/Video: 1x per week
• Google Business Post: 1x per week
• LinkedIn: 1x per week (optional) 

Weekly Content Plan

Monday: Market Insight or Tip

  Example: “Newmarket prices are holding steady this month…”

Wednesday: Personal / Behind-the-Scenes

  Example: “On my way to prep a listing—this one’s going to shine!”

Friday: Listing Highlight or Client Story

  Example: “Just Listed: 123 Main Street—open house this Sunday!”

Monthly Content Themes

• Market updates
• Local events or small business spotlights
• Just Listed / Just Sold
• Testimonials / Success stories
• Buyer and seller tips
• Personal moments or community involvement
• Business milestones

Posting Checklist

• Clear, eye-catching photo or video
• Strong first sentence
• Value-based or storytelling caption
• Call to action (e.g. “Message me to learn more”)
• Hashtags and location tag
• Branded design or consistent style
  

Daily Engagement Routine (15 mins)

• Respond to comments and DMs
• Like/comment on local posts and followers’ content
• Share relevant stories and tag people
• Re-share older posts that still provide value

End-of-Month Review

• Which posts had the most engagement?
• What topics worked best?
• Any events or listings coming up?
• Plan next month’s content calendar