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Licensed Agents
This section provides the tools and guidance needed to recruit and hire a licensed real estate professional onto your team. It includes resources such as job posting templates, interview scripts, reference check forms, and onboarding checklists to ensure compl...
Unlicensed Assistance
Social Media Policy
This policy ensures that all agents and staff use social media responsibly and professionally. It highlights the importance of maintaining the brokerage’s reputation, respecting client confidentiality, and aligning online activity with our brand values. By fol...
Telelisting Service Instructions
Using Telelisting for Do Not Call Compliance and Prospecting Purpose: This SOP outlines the process for Century 21 Heritage Group agents to properly use Telelisting — our designated tool for accessing phone numbers, organizing prospecting lists, an...
Cold Calling Just Listed/Sold Properties
Description: The Just Listed / Just Sold Cold Calling Program is an effective strategies for identifying new listing opportunities. Studies show that homeowners living near a recent listing or sale are 37% more likely to consider selling — especially within ...
Cold Calling Scripts - Full Folder
Cold Calling Scripts Success in cold calling often comes down to having the right words at the right time. In this section, you’ll find a collection of proven scripts designed to help you start conversations, build rapport, handle objections, and book appoi...
Scripts
Door Knocking Scripts Inspired by Top Real Estate Coaches Introduction: Door knocking remains one of the most powerful ways to build real estate business relationships. Using a blend of the styles of Rob Vivian, Richard Robbins, Mike Ferry, and Chris Leade...
Scripts
Scripts 1. Rob Vivian Style: High-Energy Cold Call Purpose: Quickly build rapport and position yourself as a knowledgeable, confident expert. Script: "Hi, it's [Your Name] from Century 21 Heritage Group! I hope I'm not catching you at a bad time? [Paus...
Scripts - Full Folder
Scripts & Dialogues Resource Library Welcome to the Scripts & Dialogues Resource Library. This section contains a direct link to our full collection of real estate scripts and dialogues, organized for easy access. Whether you are prospecting, following up,...
Nosy Neighbor Program
Purpose: The Nosy Neighbor Program is designed to create meaningful connections with homeowners in target neighborhoods, collect valuable contact information, and provide ongoing market updates that build trust and long-term relationships. The goal is to stay...
Leads21 Program – Prospecting with Online Leads
Century 21 Heritage Group Ltd. | Powered by Agent Locator INTRODUCTION Leads21 is Century 21 Heritage Group’s exclusive online lead generation program in partnership with Agent Locator. At only $60/month, this program gives agents access to a professiona...
Back At You Media – Social Media Automation & Lead Generation
Century 21 Heritage Group Ltd. | Social Media Marketing Made Simple INTRODUCTION Back At You Media is Century 21’s preferred social media automation platform, designed to help real estate agents grow their online presence, generate leads, and manage enga...
Remarketer Leads Master Program
Century 21 Heritage Group Ltd. | Advanced Lead Nurturing & Marketing INTRODUCTION The Remarketer Leads Master Program is an advanced marketing and lead nurturing system designed to help real estate agents effectively engage with their sphere of influence...
Creating Social Media Posts Using Canva
Department: Marketing | Tool: Canva.com PURPOSE This SOP outlines how to use Canva to create professional, brand-consistent social media graphics for platforms like Instagram, Facebook, LinkedIn, and Stories. It includes best practices for using template...
BROKERAGE RULES AND PROCEDURES
This section outlines the official Century 21 Heritage Group Ltd. Rules and Procedures Manual. It serves as the foundation for how we operate, communicate, and represent the brokerage in all real estate transactions. Included are detailed policies on: ...
Resource
Signage Professional, Compliant, and Brand-Aligned Signage for Every Listing Your signage is often the first impression a potential client or buyer will have — it needs to be bold, clear, compliant, and on-brand. This section outlines everything you need t...
Resources
Business Cards Your First Impression, Designed to Reflect You and the Century 21 Brand Your business card is a key part of your personal marketing toolkit. It should clearly communicate who you are while maintaining the high standards and visual identity o...
Kits (Keep In Touch System)
Here is the Keep in Touch Solution site Kits Website KITS Keep in Touch Solutions is a powerful marketing platform designed specifically for REALTORS® to help you build long-term relationships with your clients, sphere of influence, and farm areas. From pr...
Kits Farming Solution
Here is the Keep in Touch Solution site for Farming to consider: Kits Website KITS Keep in Touch Solutions is a powerful marketing platform designed specifically for REALTORS® to help you build long-term relationships with your clients, sphere of influence,...
Guide
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Connecting Listings To Canva
SOP: Connecting Listings to Canva via Remarketer Studio Purpose: This Standard Operating Procedure outlines how to integrate Remarketer Studio with Canva to enable quick access to your active listings within any Canva design. Instructions Step ...
Back At You Media
SOP: Accessing and Using Back At You Media Purpose: This SOP outlines how to access and use Back At You Media (BAYM) for automated and manual real estate social media marketing, including login options and initial setup. Access Methods Option 1...
Resources
Finding Preconstruction Projects Remarketer links direct to pre-construction projects We send out emails regularly livabl.ca MLS