Scripts

1. Rob Vivian Style: High-Energy Cold Call

Purpose: Quickly build rapport and position yourself as a knowledgeable, confident expert.

Script:

"Hi, it's [Your Name] from Century 21 Heritage Group! I hope I'm not catching you at a bad time? [Pause for response] Just wanted to give you a quick heads-up — we're seeing a lot of movement in your neighborhood. Homes like yours are getting attention and I thought you'd want to know what that means for your property value. Have you had any thoughts about making a move in the next year or so?"

Tip: Rob Vivian stresses energy — sound upbeat, ready to help.

2. Richard Robbins Style: Relationship-Based Cold Call

Purpose: Position yourself as a trusted advisor, not a pushy salesperson.

Script:

"Hi, [First Name]! My name is [Your Name] with Century 21 Heritage Group. I’m reaching out because we're working with a few buyers who are looking specifically in your neighborhood. Even if you're not planning to sell now, would you be open to having a quick conversation about your home's value today or in the future?"

Tip: Richard Robbins emphasizes building a relationship over time — offer help without pressure.

3. Mike Ferry Style: Direct Approach

Purpose: Quickly identify motivated sellers.

Script:

"Good morning, this is [Your Name] with Century 21 Heritage Group. I'm calling homeowners today to ask a simple question: When do you plan on moving?"

(If they say "Not planning to move")

"I completely understand! Just curious — if you were to move, where would you go next?"

Tip: Mike Ferry is about efficiency — focus on finding serious prospects fast.

4. Chris Leader Style: Warm Prospecting Call

Purpose: Create natural conversations and warm leads.

Script:

"Hi, it’s [Your Name] from Century 21 Heritage Group. I work with a lot of families in your area and just wanted to introduce myself. If you ever need a second opinion on the market, home values, or anything real estate-related, I'm happy to help. No pressure at all — just thought I'd say hello."

Tip: Chris Leader believes in long-term relationship building — stay friendly and human.

5. Door Knocking Program: Just Listed / Just Sold

Purpose: Leverage recent activity to spark curiosity and listing leads.

Script (Door Knock):

"Hi there! I'm [Your Name] with Century 21 Heritage Group. I just wanted to personally let you know that a home right here on [Street Name] just [listed/sold]. It’s created a lot of interest, and we're wondering if you or anyone you know might be considering selling. A lot of homeowners are curious what this market could mean for their own home's value. Would you like a free, no-obligation update?"

Leave Behind:

"Local Market Activity Report"
"Home Evaluation Offer"
Personal Business Card

Tip: Door knocking is about curiosity and adding value immediately. Be prepared to offer real data.

[Note for Agents:]

Scripts are a starting point. Make them your own, adapt your tone based on the conversation, and always listen first.

Want more scripts? Check out the "Cold Calling Scripts" folder linked in your Complete Agent Playbook!