Cold Calling Just Listed/Sold Properties
Description:
The Just Listed / Just Sold Cold Calling Program is an effective strategies for identifying new listing opportunities.
Studies show that homeowners living near a recent listing or sale are 37% more likely to consider selling — especially within the first 7 days of the event.
This program targets homeowners’ natural curiosity:
• What did the home list for?
• What did it sell for?
• How does it affect the value of their home?
By leveraging recent market activity, you offer immediate value to homeowners and open the door for real conversations about their future plans.
Tangent will provide you with a fresh list each week, highlighting homes that have just listed or sold, including the specific target streets for your Cold Calling.
Key Steps for the Program:
1. Search MLS for Homes Sold in the last 7 days or homes listing in the last 7 days.
2. Target the street where the listing or sale occurred (and adjacent streets if time allows).
3. Cold Call with a simple, value-driven conversation: share the news and offer a free home evaluation.
4. Capture interest: Offer to send a market update, or schedule a quick visit if they’re considering selling.
5. Follow-up: Add interested homeowners to your database for ongoing nurturing.
Goal:
Position yourself as the expert who knows what’s happening in the neighborhood — and the one homeowners will call when they’re ready to move.
Cold Calling Scripts – Just Listed / Just Sold Program
1. Quick Intro Script:
Agent:
Hi there! I’m [Your Name] with [Your Brokerage], and I just wanted to call because a home right here on [Street Name] was just [listed/sold] this week.
Most homeowners are curious what it sold for — and how it might affect the value of their home. Would you like a quick update?
(If yes)
I’d be happy to provide a detailed market snapshot, or even a complimentary home evaluation — no strings attached.
(If no)
No worries at all — I’ll leave this with you in case you’re curious later. Have a great day!
2. Value-Based Script (relationship builder):
Agent:
Hi! I’m [Your Name] with [Your Brokerage]. I work a lot in this area, and a home just [sold/listed] on [Street Name] — you may have seen the sign.
Homeowners around here are often curious:
“What did it go for?” and “Does it mean my home is worth more?”
I’m offering free market updates this week — really simple, no pressure — just a snapshot of where your home stands in today’s market.
Is that something you’d find helpful?
(If yes)
Perfect! I’ll grab a bit of info and drop it off or email it to you.
(If they mention selling)
Amazing — let’s schedule a time that works to take a closer look at your home and give you a true valuation.
3. Close-for-Appointment Script:
Agent:
If I could show you what your home could sell for in today’s market — and a few ways to maximize its value with no upfront cost — would you be open to a quick 15-minute walkthrough?
Even if you’re not planning to sell now, it never hurts to have a number in mind.
I have time [insert two date/time options] — what works best?