Farming Plan
Geographical Farming – Own Your Area
Step 1: Shift Your Mindset
• Commit to a 5-year plan
• Understand the first year may show little to no ROI
• Know this is a business startup—not a quick win
• Be relentless and consistent
Step 2: Build Your Business Plan
Make sure your core foundation is strong:
• Define your Vision and Mission
• Align farming efforts with your overall goals
• Include:
• Area research
• Marketing calendar
• Prospecting strategy
• Budget and financial targets
• CRM & relationship nurturing plan
Step 3: Choose Your Farm Area
Use these tools:
• Canada Post Precision Targeter – for flyer coverage
• GeoWarehouse – for ownership and turnover details
• MLS – check recent sales & market activity
• Call the local councillor, research schools, shopping, and new developments
Evaluate:
• Turnover Rate = (Homes Sold / Total Homes)
• Top Producer Market Share – understand your competition
• Ideal size: 500–1000 homes to start
• Look for 6%+ turnover rate and low current dominance
Step 4: Launch Your Marketing Machine
Suggested actions:
• Flyers/Postcards: Send 2x/month (Just Listed/Sold, educational, lifestyle content)
• Pop-bys: Spring & Fall with small gifts or branded items
• Bench Ads: If allowed, place long-term branded signs in visible locations
• Fridge Magnets: Delivered annually
• Community Event: Host an Ice Cream Truck day or local gathering
• PPC Campaigns: Google and Facebook targeting your farm zip code
Step 5: Prospect Consistently
• Door knock 4 times per year
• Phone calls to local homeowners—introduce yourself or follow up on mailers
• Attend or sponsor local events
• Use a CRM to:
• Track birthdays, home anniversaries, and follow-ups
• Send home searches and updates via apps (e.g., Knowsy Neighbour)
• Manage tasks and workflows
Step 6: Measure & Scale – The 10X Overdrive
Use this sample scale-up path:
Based on 7% turnover and $20,000 commission average. Each home should lead to 0.5+ additional sales.
Final Tips:
• Less Homes, More Often = Better Recognition
• Build trust before the transaction
• Track results—adjust what doesn’t work
• Celebrate early wins and stay consistent