# Farming Plan
### **Geographical Farming – Own Your Area**
##### **Step 1: Shift Your Mindset**
• Commit to a **5-year plan**
• Understand the **first year may show little to no ROI**
• Know this is a **business startup**—not a quick win
• Be **relentless and consistent**
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##### **Step 2: Build Your Business Plan**
Make sure your core foundation is strong:
• Define your **Vision and Mission**
• Align farming efforts with your **overall goals**
• Include:
• Area research
• Marketing calendar
• Prospecting strategy
• Budget and financial targets
• CRM & relationship nurturing plan
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##### **Step 3: Choose Your Farm Area**
Use these tools:
• **Canada Post Precision Targeter** – for flyer coverage
• **GeoWarehouse** – for ownership and turnover details
• **MLS** – check recent sales & market activity
• **Call the local councillor**, research schools, shopping, and new developments
##### Evaluate:
• Turnover Rate = (Homes Sold / Total Homes)
• Top Producer Market Share – understand your competition
• Ideal size: **500–1000 homes to start**
• Look for **6%+ turnover rate** and low current dominance
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##### **Step 4: Launch Your Marketing Machine**
Suggested actions:
• **Flyers/Postcards**: Send 2x/month (Just Listed/Sold, educational, lifestyle content)
• **Pop-bys**: Spring & Fall with small gifts or branded items
• **Bench Ads**: If allowed, place long-term branded signs in visible locations
• **Fridge Magnets**: Delivered annually
• **Community Event**: Host an Ice Cream Truck day or local gathering
• **PPC Campaigns**: Google and Facebook targeting your farm zip code
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##### **Step 5: Prospect Consistently**
• **Door knock** 4 times per year
• **Phone calls** to local homeowners—introduce yourself or follow up on mailers
• **Attend or sponsor local events**
• Use a **CRM** to:
• Track birthdays, home anniversaries, and follow-ups
• Send home searches and updates via apps (e.g., Knowsy Neighbour)
• Manage tasks and workflows
---
##### **Step 6: Measure & Scale – The 10X Overdrive**
Use this sample scale-up path:
[](https://heritageplaybook.ca/uploads/images/gallery/2025-04/screenshot-2025-04-15-at-11-43-10-am.png)
*Based on 7% turnover and $20,000 commission average. Each home should lead to 0.5+ additional sales.*
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##### **Final Tips:**
• Less Homes, More Often = Better Recognition
• Build **trust before the transaction**
• Track results—adjust what doesn’t work
• Celebrate early wins and stay consistent
### [Training Video For Farming! ](https://www.youtube.com/watch?v=uqg0vmUKfs0)