Farming Plan

Geographical Farming – Own Your Area

Step 1: Shift Your Mindset

• Commit to a 5-year plan

 • Understand the first year may show little to no ROI

• Know this is a business startup—not a quick win

 • Be relentless and consistent

Step 2: Build Your Business Plan

Make sure your core foundation is strong:

 • Define your Vision and Mission

• Align farming efforts with your overall goals

• Include:

• Area research

• Marketing calendar

• Prospecting strategy

• Budget and financial targets

• CRM & relationship nurturing plan

Step 3: Choose Your Farm Area

Use these tools:

 • Canada Post Precision Targeter – for flyer coverage

• GeoWarehouse – for ownership and turnover details

• MLS – check recent sales & market activity

• Call the local councillor, research schools, shopping, and new developments

Evaluate:

• Turnover Rate = (Homes Sold / Total Homes)

• Top Producer Market Share – understand your competition

 • Ideal size: 500–1000 homes to start

• Look for 6%+ turnover rate and low current dominance

Step 4: Launch Your Marketing Machine

Suggested actions:

• Flyers/Postcards: Send 2x/month (Just Listed/Sold, educational, lifestyle content)

• Pop-bys: Spring & Fall with small gifts or branded items

• Bench Ads: If allowed, place long-term branded signs in visible locations

• Fridge Magnets: Delivered annually

• Community Event: Host an Ice Cream Truck day or local gathering

• PPC Campaigns: Google and Facebook targeting your farm zip code

Step 5: Prospect Consistently

• Door knock 4 times per year

• Phone calls to local homeowners—introduce yourself or follow up on mailers

 • Attend or sponsor local events

• Use a CRM to:

• Track birthdays, home anniversaries, and follow-ups

• Send home searches and updates via apps (e.g., Knowsy Neighbour)

• Manage tasks and workflows

Step 6: Measure & Scale – The 10X Overdrive

Use this sample scale-up path:

Based on 7% turnover and $20,000 commission average. Each home should lead to 0.5+ additional sales.

Final Tips:

• Less Homes, More Often = Better Recognition

 • Build trust before the transaction

• Track results—adjust what doesn’t work

• Celebrate early wins and stay consistent

Training Video For Farming!