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A Buyer Presentation is crucial for real estate agents for several reasons, as outlined in the attached material. It serves to meet TRESA standards, educate buyers on the home purchasing process, and contract the client to represent them in a successful transa...

The “Showing Properties” stage is where the agent brings the buyer’s vision to life by touring potential homes in a professional, organized, and client-focused manner. This involves confirming appointments, preparing tailored itineraries, reviewing property de...

The “Doing an Offer” stage is where the agent takes on the role of advisor, negotiator, and detail manager, guiding buyers through the process of drafting and submitting an offer on a chosen property. This includes explaining the terms and conditions of the ag...

Closing Day marks the exciting final step in the real estate journey—and a powerful opportunity to leave a lasting impression. As the client transitions from buyer to homeowner, the agent’s role is to ensure the day runs smoothly, calmly, and with a personal t...

The client relationship doesn’t end at the closing table—in fact, that’s where the long-term connection begins. This stage of the buyer’s journey focuses on transforming a one-time client into a lifelong advocate. By staying top of mind through consistent, tho...

The foundation of any successful business lies in its culture, vision, and mission. These core principles define who we are, what we stand for, and where we are headed. Our culture fosters collaboration, integrity, and continuous growth, creating an environmen...

This section helps agents build a clear, actionable business plan focused on what truly drives success. We break it down into three key result areas: • Sphere of Influence (SOI): Strategies to strengthen and leverage your personal network to generate consi...

The listing presentation is your opportunity to demonstrate your value, build trust, and win the listing. This section equips you with a polished, customizable presentation template designed specifically for C21HG agents. Whether you’re presenting in person or...

Creating a CMA in REALM™ is a strategic step in preparing a home for market. This stage showcases the agent’s expertise in evaluating comparable properties, local trends, and pricing nuances using the TRREB REALM™ system. A well-prepared CMA builds trust, educ...

A smooth listing process starts with solid preparation. This section includes a comprehensive, customizable checklist that helps agents stay organized from pre-listing to launch day. Use it to track every detail — staging, paperwork, marketing, and more — ensu...

Great marketing gets great results. This section shows agents how to elevate every listing with a high-impact marketing strategy that includes professional photography, video tours, targeted social media, and printed materials that make an impression. With too...

In today’s competitive market, holding off offers can be a powerful strategy to create urgency and drive up value. This section explains when and how to use a “hold-off” approach effectively — including setting the right offer date, communicating with buyers’ ...

Door knocking remains one of the most powerful ways for a Complete Agent to build relationships, generate new leads, and stay top of mind in a community. It offers face-to-face engagement, the chance to deliver real-time market information, and the opportunity...

Cold calling remains one of the most powerful ways to create new opportunities — whether you’re looking for a lead today or building long-term relationships as part of a larger prospecting strategy like farming. In this section, you’ll learn how to master the ...

In today’s real estate landscape, online leads are one of the most powerful sources of new business — but only if approached with the right mindset and strategy. Online leads are different from traditional referrals: they often don’t know you, haven’t built tr...

Open houses are more than just weekend events — they’re powerful opportunities to connect with buyers, generate leads, and showcase your listing in its best light. This section gives you a complete roadmap to running a successful open house, from prep to follo...