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The Book of Business is the foundation of every successful agent’s career—it’s your personal database of past, present, and future clients, and it deserves to be treated like gold. This section focuses on building and maintaining an organized CRM (Customer Rel...

A business plan is the foundation of a successful real estate career. Without it, agents are left guessing their next steps, reacting instead of strategizing. A well-structured business plan provides clarity, setting measurable goals and outlining the specific...

Marketing is one of the core pillars of The Complete Agent playbook. This section is dedicated to the systems, tools, and repeatable strategies I use to consistently promote my real estate business and stay visible in the marketplace. From listing launches and...

The Compliance section of the Complete Agent Playbook is your central hub for understanding the rules, expectations, and best practices that govern your real estate business within Ontario and Century 21 Heritage Group Ltd.

Great agents are built, not born. This shelf supports every stage of growth—from onboarding new agents to sharpening the skills of seasoned pros. Inside, you’ll find DISC resources, learning pathways, the XSEL platform, and accountability tools like the Agent ...

This section outlines the core structure and operations of the Team. From defining team roles to managing day-to-day responsibilities, it serves as the blueprint for how our team functions efficiently and collaboratively. You’ll find clear guidance on how we’r...

This section outlines the step-by-step process for identifying, attracting, interviewing, and onboarding new real estate team members. It focuses on maintaining a professional, consistent experience that reflects the team’s culture and high performance standar...