The REALTOR® Marketing Process

A Quick-Start Guide to Building Your Business Through Marketing

The REALTOR® Marketing Process is a streamlined resource designed to help both new and experienced agents understand the key marketing steps needed to build visibility, credibility, and long-term success in real estate.

Available at marketing.c21hg.com/for-new-realtors, this guide walks you through the essential elements of a strong marketing foundation — from personal branding and social media presence to listing promotion, farming strategies, and client follow-up systems.