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Scripts

Door Knocking Scripts Inspired by Top Real Estate Coaches

Introduction:

Door knocking remains one of the most powerful ways to build real estate business relationships. Using a blend of the styles of Rob Vivian, Richard Robbins, Mike Ferry, and Chris Leader, the following scripts are crafted to be direct, personal, actionable, and value-based. These scripts are flexible templates - feel free to adjust them based on your style, the property's situation, and your local market conditions.

1. The Direct Introduction (Rob Vivian Style: High-Energy Cold CallStyle)

Purpose: Quickly build rapport and position yourself as a knowledgeable, confident expert.

Script:

"Hi, it's [Your Name] from Century 21 Heritage Group! I hope I'm not catching you at a bad time? [Pause for response] Just wanted to give you a quick heads-up — we're seeing a lot of movement in your neighborhood. Homes like yours are getting attention and I thought you'd want to know what that means for your property value. Have you had any thoughts about making a move in the next year or so?"

Tip: Rob Vivian stresses energy — sound upbeat, ready to help.

2. Richard Robbins Style: Relationship-Based Cold Call

Purpose: Position yourself as a trusted advisor, not a pushy salesperson.

Script:

"Hi, [First Name]! Mymy name is [YourName], Name]and with Century 21 Heritage Group. I’I'm reaching out because we're working with a fewlocal buyersreal whoestate are looking specifically in your neighborhood. Even if you're not planning to sell now, would you be open to having a quick conversation about your home's value today or in the future?"

Tip: Richard Robbins emphasizes building a relationship over time — offer help without pressure.

3. Mike Ferry Style: Direct Approach

Purpose: Quickly identify motivated sellers.

Script:

"Good morning, this is [Your Name]agent with Century 21 Heritage Group. I'm callingnot here to sell you anything today. I'm just introducing myself to homeowners todayin the area. If you're ever curious about the value of your home or need advice, I'd love to askbe a simpleresource question:for Whenyou. doHere's youmy plancard. onHave moving?a fantastic day!"

(If they say "Not planning to move")

"IKey completelyTip: understand!Keep Justit curiousshort, —confident, if you wereand to move,the wherepoint. wouldRob youVivian gobelieves next?"in removing pressure immediately.

Tip: Mike Ferry is about efficiency — focus on finding serious prospects fast.

4.2. ChrisRelationship LeaderBuilder Style:(Richard WarmRobbins Prospecting CallStyle)

Purpose: Create natural conversations and warm leads.

Script:

"Hi,Good it’s [Your Name] from Century 21 Heritage Group. I work with a lot of families in your area and just wanted to introduce myself. If you ever need a second opinion on the market, home values, or anything real estate-related, I'm happy to help. No pressure at all — just thought I'd say hello."

Tip: Chris Leader believes in long-term relationship building — stay friendly and human.

5. Door Knocking Program: Just Listed / Just Sold

Purpose: Leverage recent activity to spark curiosity and listing leads.

Script (Door Knock):

"Hi there!afternoon! I'm [Your Name] with Century 21 Heritage Group. I just wanted to personally letintroduce youmyself. knowWe thatwork aextensively homein rightthis here on [Street Name] just [listed/sold]. It’s created a lot of interest,neighborhood, and we're wonderingproud to help families make informed real estate decisions. Even if youyou're ornot anyonethinking about moving, I'd be happy to keep you knowupdated mighton behow consideringthe selling.market Aimpacts lotyour ofinvestment. homeownersMay I leave you with a quick market snapshot for the area?"

Key Tip: Richard emphasizes long-term trust over immediate sales. Offer genuine value without asking for anything.

3. Action and Results Focused (Mike Ferry Style)

Script:

"Hi, I'm [Name] with Century 21 Heritage Group. Quick question: When do you plan on moving? [Pause for answer]

(If "No plans") "Perfect, I appreciate you letting me know. I'm working with several buyers who are curiousinterested whatin this marketarea. couldWould meanyou forconsider theirselling ownif home'sthe value.price was right?"

(If "Maybe someday") "Excellent! Would you like a free, no-obligation update?estimate of what your home could sell for in today's market? It might surprise you."

Key Tip: Mike Ferry teaches to ask qualifying questions immediately. It's about identifying real opportunities.

4. Providing Real Value (Chris Leader Style)

Leave Behind:Script:

"Hi, I'm [Name] with Century 21 Heritage Group. I specialize in homes right here in [Neighborhood Name]. I'm out today sharing a free "Homeowner Value Guide" that covers what's happening in real estate, what buyers are looking for, and tips for increasing your home's value whether you plan to move next month or ten years from now. Would you like me to leave you a copy?"

Key Tip: Chris focuses on professionalism and providing something of value every time, with or without immediate business.

Quick Door Knocking Tips (Common Across All Coaches):

  • "LocalSmile Marketand Activitymake Report"eye contact.

  • "HomeStand Evaluationback Offer"from the door after knocking to appear non-threatening.

  • PersonalHave Businesssomething Cardto offer (market update, home value guide, business card).

  • Accept "no" gracefully. It's about planting seeds.

  • Track your conversations for future follow-ups.

  • Be consistent: one conversation today could be a client tomorrow.

Tip: Door knocking is about curiosity and adding value immediately. Be prepared to offer real data.

[NoteClosing for Agents:]Thought:

Success

Scriptsin aredoor aknocking startingisn't point.about Makeclosing themevery yourconversation. own,It's adaptabout yourcreating tonefamiliarity, basedtrust, onand being the conversation,name that homeowners think of when the time is right. Bring energy, bring professionalism, and alwaysmost listenimportantly, first.bring genuine care.

Want more scripts? Check out the "Cold Calling Scripts" folder linked in your Complete Agent Playbook!

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