Checklist for The Journey

1. Introducing the Process - Listing Presentation

Provide a dynamite Selling Process Package (print and digital)

Build trust with clear expectations and timelines

Deliver a personalized CMA prepared by the REALTOR®

Drop off a small thank-you gift after the listing presentation

2. Preparing the Listing

Deliver a full Staging Report with action items

Coordinate storage for extra furniture/clutter

Book staging rentals (if applicable)

Arrange professional cleaning

Schedule a final touch-up before photography

Send Access to Google Drive With all Documents and Reports

Create Listing Checklist

3. Marketing the Listing

Set up Spotlight Marketing (listing syndication & featured listings)

Coordinate professional Video Production

Launch Online Marketing (listing sites, brokerage pages)

Implement a custom Social Media Strategy

Activate Facebook Pay Per Click Ads

Send out Just Listed Postcards

Use Back At You for digital exposure and analytics

Host Open Houses as per your standard procedures

4. Communication & Feedback

Make Daily Calls to report showing feedback

Send Weekly Stats Updates (views, engagement, market trends)

Enroll seller in Listing Alerts for new/competing listings

5. Negotiation

Prepare seller for the Offer Process (visually mapped out)

Explain negotiation strategies and timing expectations

6. The Move

Assist in arranging movers or moving company referrals

Help with setting up Utility Changes and address updates

Keep in touch with Weekly Check-in Calls to ensure progress

7. Closing Day

Deliver a fresh Pizza or Treat to celebrate

Drop by or call to congratulate and provide keys

Give a thoughtful Personal Gift to mark the occasion

8. Ongoing Client Care

Offer special perks like a Limo and Restaurant experience

Enroll them in our Exclusive Deals Program

Send personalized Special Occasion Emails (birthdays, home anniversaries, etc.)