Checklist for The Journey

1. Introducing the Process - Listing Presentation

• Provide a dynamite Selling Process Package (print and digital)
• Build trust with clear expectations and timelines
• Deliver a personalized CMA prepared by the REALTOR®
• Drop off a small thank-you gift after the listing presentation

2. Preparing the Listing

• Deliver a full Staging Report with action items
• Coordinate storage for extra furniture/clutter
• Book staging rentals (if applicable)
• Arrange professional cleaning
• Schedule a final touch-up before photography
• Send Access to Google Drive With all Documents and Reports 
• Create Listing Checklist 

3. Marketing the Listing

• Set up Spotlight Marketing (listing syndication & featured listings)
• Coordinate professional Video Production
• Launch Online Marketing (listing sites, brokerage pages)
• Implement a custom Social Media Strategy
• Activate Facebook Pay Per Click Ads
• Send out Just Listed Postcards
• Use Back At You for digital exposure and analytics
• Host Open Houses as per your standard procedures 

4. Communication & Feedback

• Make Daily Calls to report showing feedback
• Send Weekly Stats Updates (views, engagement, market trends)
• Enroll seller in Listing Alerts for new/competing listings

5. Negotiation

•  Prepare seller for the Offer Process (visually mapped out)
  
•  Explain negotiation strategies and timing expectations

6. The Move

• Assist in arranging movers or moving company referrals
• Help with setting up Utility Changes and address updates
• Keep in touch with Weekly Check-in Calls to ensure progress

7. Closing Day

• Deliver a fresh Pizza or Treat to celebrate
• Drop by or call to congratulate and provide keys
• Give a thoughtful Personal Gift to mark the occasion

8. Ongoing Client Care

• Offer special perks like a Limo and Restaurant experience
• Enroll them in our Exclusive Deals Program
• Send personalized Special Occasion Emails (birthdays, home anniversaries, etc.)