# The Full Sellers Journey

# Checklist for The Journey

**1. Introducing the Process - Listing Presentation**

- [ ] Provide a dynamite *Selling Process Package* (print and digital)
- [ ] Build trust with clear expectations and timelines
- [ ] Deliver a personalized CMA prepared by the REALTOR®
- [ ] Drop off a small thank-you gift after the listing presentation

**2. Preparing the Listing**

- [ ] Deliver a full *Staging Report* with action items
- [ ] Coordinate storage for extra furniture/clutter
- [ ] Book staging rentals (if applicable)
- [ ] Arrange professional cleaning
- [ ] Schedule a final touch-up before photography
- [ ] Send Access to Google Drive With all Documents and Reports
- [ ] Create Listing Checklist

**3. Marketing the Listing**

- [ ] Set up *Spotlight Marketing* (listing syndication & featured listings)
- [ ] Coordinate professional *Video Production*
- [ ] Launch *Online Marketing* (listing sites, brokerage pages)
- [ ] Implement a custom *Social Media Strategy*
- [ ] Activate *Facebook Pay Per Click Ads*
- [ ] Send out *Just Listed Postcards*
- [ ] Use *Back At You* for digital exposure and analytics
- [ ] Host Open Houses as per your standard procedures

**4. Communication & Feedback**

- [ ] Make *Daily Calls* to report showing feedback
- [ ] Send *Weekly Stats Updates* (views, engagement, market trends)
- [ ] Enroll seller in *Listing Alerts* for new/competing listings

**5. Negotiation**

- [ ]  Prepare seller for the *Offer Process* (visually mapped out)
- [ ]  Explain negotiation strategies and timing expectations

**6. The Move**

- [ ] Assist in arranging movers or moving company referrals
- [ ] Help with setting up *Utility Changes* and address updates
- [ ] Keep in touch with *Weekly Check-in Calls* to ensure progress

**7. Closing Day**

- [ ] Deliver a fresh *Pizza or Treat* to celebrate
- [ ] Drop by or call to congratulate and provide keys
- [ ] Give a thoughtful *Personal Gift* to mark the occasion

**8. Ongoing Client Care**

- [ ] Offer special perks like a *Limo and Restaurant* experience
- [ ] Enroll them in our *Exclusive Deals Program*
- [ ] Send personalized *Special Occasion Emails* (birthdays, home anniversaries, etc.)