The Full Sellers Journey
Selling a home is more than putting a sign on the lawn — it’s a journey. As a Complete Agent, your role is to guide your seller from the very first conversation to long after the deal is done. This systemized, concierge-level approach creates unforgettable client experiences and lifelong relationships. This section gives you a turnkey path to deliver value every step of the way — from staging and marketing to moving day and client care. Follow it, and you’ll turn clients into raving fans.
Checklist for The Journey
1. Introducing the Process - Listing Presentation
- Provide a dynamite Selling Process Package (print and digital)
- Build trust with clear expectations and timelines
- Deliver a personalized CMA prepared by the REALTOR®
- Drop off a small thank-you gift after the listing presentation
2. Preparing the Listing
- Deliver a full Staging Report with action items
- Coordinate storage for extra furniture/clutter
- Book staging rentals (if applicable)
- Arrange professional cleaning
- Schedule a final touch-up before photography
- Send Access to Google Drive With all Documents and Reports
- Create Listing Checklist
3. Marketing the Listing
- Set up Spotlight Marketing (listing syndication & featured listings)
- Coordinate professional Video Production
- Launch Online Marketing (listing sites, brokerage pages)
- Implement a custom Social Media Strategy
- Activate Facebook Pay Per Click Ads
- Send out Just Listed Postcards
- Use Back At You for digital exposure and analytics
- Host Open Houses as per your standard procedures
4. Communication & Feedback
- Make Daily Calls to report showing feedback
- Send Weekly Stats Updates (views, engagement, market trends)
- Enroll seller in Listing Alerts for new/competing listings
5. Negotiation
- Prepare seller for the Offer Process (visually mapped out)
- Explain negotiation strategies and timing expectations
6. The Move
- Assist in arranging movers or moving company referrals
- Help with setting up Utility Changes and address updates
- Keep in touch with Weekly Check-in Calls to ensure progress
7. Closing Day
- Deliver a fresh Pizza or Treat to celebrate
- Drop by or call to congratulate and provide keys
- Give a thoughtful Personal Gift to mark the occasion
8. Ongoing Client Care
- Offer special perks like a Limo and Restaurant experience
- Enroll them in our Exclusive Deals Program
- Send personalized Special Occasion Emails (birthdays, home anniversaries, etc.)