# Social Media Policy for Team Members ## **Purpose** This policy guides all team members in their use of social media to ensure professionalism, compliance, and alignment with the values of \[Team Name\]. Social media is a powerful tool for marketing, networking, and client service, but it must be used responsibly to protect the team’s reputation and its clients. --- ## **Definition of Social Media** For this policy, “social media” includes online platforms and apps used to share or engage with content. Examples include: Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, websites, blogs, and new platforms as they emerge. --- ## **Scope** This policy applies to all social media activity by team members when representing themselves as REALTORS® or when their activity could reasonably impact the reputation of the team , its clients, or Century 21 Heritage Group. --- ## **Principles of Social Media Use** - **Professionalism:** Posts must reflect positively on the team and industry. - **Transparency:** Identify yourself as a licensed real estate professional when posting about business. - **Compliance:** Adhere to TRESA, CREA/OREA/TREB advertising rules, and any Century 21 Heritage Group brand guidelines. - **Respect:** Be truthful, respectful, and avoid personal attacks or online disputes. --- ## **Prohibited Conduct** Team members must not: - Share confidential client or team information. - Post personal/private details of clients, colleagues, or competitors without consent. - Speak on behalf of the team unless authorized by the Team Lead. - Use the team’s logos, marketing content, or Century 21 trademarks without approval. - Make false, misleading, or exaggerated claims about services or properties. - Publish defamatory, discriminatory, offensive, or unprofessional content. - Engage in spam or irrelevant mass posting. --- ## **Personal vs. Business Use** - Personal accounts should not create reputational risk for the team. - When posting opinions unrelated to real estate, members should make it clear that their views are personal. - Business pages and team pages should be approved and monitored by the Team Lead or delegated administrator. --- ## **Monitoring & Privacy** The Team Lead reserves the right to monitor public social media activity that references or reflects on the team. Members should understand that business-related posts are public and permanent. --- ## **Consequences of Breach** Failure to follow this policy may result in: - Removal of content at the Team Lead’s request. - Loss of privileges to post on team accounts. - Internal discipline, up to removal from the team in serious cases. --- ## **Updates** This policy will be reviewed annually and updated as needed to reflect changes in law, technology, or company standards.