Remarketer and Pre-Construction

This section explores how we use Remarketer, our all-in-one website and CRM platform, to manage and promote pre-construction opportunities. From exclusive launches to client follow-ups, Remarketer powers the entire digital strategy behind our pre-construction business. With built-in tools for listing management, automated campaigns, and lead tracking, agents can seamlessly market new developments, nurture buyer interest, and drive conversions — all while staying compliant and consistent across platforms.

Adding & Promoting Pre-Construction Projects in Remarketer

Objective:


To help agents showcase pre-construction listings on their websites and promote them using the built-in marketing tools in Remarketer — whether it’s a project the agent adds or one added by the brokerage.

 

 

Tools Required:

 

 

 

Step-by-Step Instructions

 

 

Option A: Using Pre-Construction Projects Added by the Brokerage

 

  1. Log in to Remarketer

     

     

  2. View Available Pre-Construction Projects

     

    • From the main menu, go to Listings > Pre-Construction

    • Browse the “Brokerage Projects” section — these are fully prepared and approved by the brokerage.

     

  3. Select a Project to Feature

     

    • Click on the project name

    • Review the content, photos, and documents

     

  4. Add the Project to Your Website

     

    • Click “Add to My Website”

    • Select where it should appear (e.g., Featured Projects, Home Page Banner, or Pre-Construction tab)

    • Hit “Save & Publish”

     

  5. Promote the Project

     

    • Go to the Marketing Center

    • Choose from social posts, email flyers, or listing brochures

    • Select the pre-loaded project and personalize with your contact info and branding

    • Publish directly to social media or download for print/email

     

 

 

Option B: Adding Your Own Pre-Construction Project

 

  1. Go to Listings > Pre-Construction

     

    • Click “Add New Project”

     

  2. Enter Project Details

     

    • Name, location, developer, closing year

    • Upload floorplans, price list, and project brochure

    • Add a compelling project summary and features (parking, deposit, views, etc.)

     

  3. Enable Website Visibility

     

    • Check “Show on My Website”

    • Choose display categories (e.g., Now Selling, Coming Soon)

    • Set availability status (Active, Coming Soon, Sold Out)

     

  4. Add Lead Capture Features

     

    • Enable registration forms (e.g., “Request Info,” “Book a Preview”)

    • Set up email alerts for new leads

     

  5. Publish to Your Website

     

    • Hit “Save & Publish”

     

  6. Create Custom Marketing

     

    • Go to the Marketing Center

    • Select the new project from the list

    • Choose from ready-to-use marketing templates

    • Customize, publish, or download as needed

     

 

Best Practices:

 

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Industry-Wide Pre-Con Search (Feature in Remarketer)

 

Remarketer now includes a powerful Industry-Wide Pre-Construction Search tool, giving agents access to a much broader range of projects beyond what the brokerage has added.

Where to Find It:

What It Does:

Why It Matters: