# RECO

# Trust in Real Estate Services Act

### **Introduction to the Trust in Real Estate Services Act (TRESA)**

The <span class="s2">**Trust in Real Estate Services Act, 2002 (TRESA)**</span> is the legislation that governs how real estate professionals in Ontario operate. It replaced the former <span class="s2">**Real Estate and Business Brokers Act (REBBA)**</span> with the goal of strengthening consumer protection, enhancing transparency, and elevating professional standards in the real estate industry.

TRESA sets out the rules for:

- <span class="s1">**Licensing and registration**</span> of real estate brokerages, brokers, and salespersons
- <span class="s1">**Code of Ethics**</span> and conduct expectations
- <span class="s1">**Disclosure obligations**</span> to clients and consumers
- **Advertising guidelines**
- <span class="s1">**Compliance and enforcement**</span> powers held by the Real Estate Council of Ontario (RECO)

At its core, TRESA aims to build <span class="s2">**public trust**</span> in real estate services by ensuring clients receive fair, ethical, and professional representation. As of the most recent updates (including those effective December 1, 2023), TRESA also introduces greater flexibility for brokerages, including <span class="s2">**designated representation**</span>, an <span class="s2">**open offer process**</span>, and a clearer distinction between <span class="s2">**clients**</span> and <span class="s2">**self-represented parties**</span>.

####  

#### [Link to TRESA](https://www.ontario.ca/laws/statute/02r30)

---

# RECO Code of Ethics

### **Overview of Ethical Obligations**

The <span class="s2">**RECO Code of Ethics**</span> outlines the professional standards that all registrants in Ontario must follow. It is not just about following the law — it’s about acting with <span class="s2">**honesty, integrity, fairness, and accountability**</span> in every transaction. These ethical standards form the foundation of public trust in real estate professionals and are enforceable by the Real Estate Council of Ontario.

---

### **Duty to Clients vs Duty to the Public**

As a real estate professional, you have a <span class="s2">**dual responsibility**</span>:

- **To your clients:**
    
    
    - Promote and protect their best interests
    - Provide competent, conscientious service
    - Maintain confidentiality
    - Disclose all relevant facts and options
- **To the public (including other agents and consumers):**
    
    
    - Treat everyone with fairness, honesty, and integrity
    - Avoid misleading information, misrepresentation, or discriminatory practices
    - Do not engage in conduct unbecoming of a professional

You are expected to <span class="s2">**balance these duties**</span> without compromising either.

---

### **Avoiding Conflicts of Interest**

A conflict of interest arises when your ability to act impartially for a client is compromised by personal or financial interests. Examples include:

- Representing both buyer and seller in the same transaction without written consent
- Referring services where you have an undisclosed financial stake
- Competing with your own client on a property

<span class="s2">**Key rule:**</span> Always disclose the potential conflict in writing <span class="s2">**before**</span> continuing with the transaction. Then get written consent from all parties involved.

---

### **Disclosure Requirements**

You must be transparent in all dealings by disclosing:

- **Material facts:**
    
    Anything that could reasonably affect a person’s decision to buy or sell (e.g., water damage, zoning issues, stigmas if known)
- **Representation relationships:**
    
    Make it clear <span class="s1">**who you represent**</span> in any interaction. Use <span class="s1">**Working with a REALTOR®**</span> forms to confirm understanding.
- **Multiple representation:**
    
    If your brokerage represents both buyer and seller, all parties must be fully informed and provide written consent (Form 320).

---

#### **Here is the complete RECO Code of Ethics:**

#### <span style="text-decoration: underline;">[RECO Code of Ethics](https://www.ontario.ca/laws/regulation/050580)</span>

# Advertising Guidelines

**RECO** from time to time puts out bulletins to help understand their guidelines. Here is a summery document of their bulletins. [RECO\_Advertising\_Bulletins\_Combined.pdf](https://heritageplaybook.ca/attachments/1)

---

**Advertising** includes any public promotion in any medium, including but not limited to: print, radio, television, internet, social media, business cards, signs, email signatures, and videos, intended to market a registrant, their services, or listed properties.

##### <span style="text-decoration: underline;">**Brokerage Identification**</span>

- The full registered name "Century 21 Heritage Group Ltd." must appear **clearly and prominently** on all advertisements.
- The term "brokerage" or "real estate brokerage" must accompany the brokerage name.
- Team names may only be used with prior written approval from management and must not appear more prominently than the brokerage name.

##### <span style="text-decoration: underline;">**Agent Identification**</span>

- Agents must use their **full legal name** as registered with RECO. Nicknames or abbreviations are not permitted.
- A permitted descriptor (e.g., Salesperson, Broker, REALTOR®) must accompany the agent's name.
- Team members must be individually identified in team advertising where appropriate.

**FOR SALESPERSON** (Must be registered with RECO as a salesperson)

- Salesperson
- Real estate salesperson
- Sales representative
- Real estate agent
- Real estate sales representative
- REALTOR® *(only if a CREA member in good standing)*
- REALTOR® salesperson *(only if a CREA member in good standing)*
- French equivalents of the above terms

**FOR BROKERS** (Must be registered with RECO as a broker, but not the broker of record)

- Broker
- Real estate agent
- Broker real estate agent
- Real estate broker
- REALTOR® *(only if a CREA member in good standing)*
- REALTOR® broker *(only if a CREA member in good standing)*
- French equivalents of the above terms

##### <span style="text-decoration: underline;">**Permitted Terms**</span>

- Agents must use only permitted terms as outlined in RECO Bulletin 5.2.
- "REALTOR®" may only be used by members of the Canadian Real Estate Association (CREA).

##### <span style="text-decoration: underline;">**Social Media &amp; Online Advertising**</span>

- All digital and social media advertising must comply with the same standards as traditional media.
- The brokerage name must be clearly visible on all platforms (e.g., profiles, banners, posts).
- Any reposting or use of third-party content (e.g., MLS® listings, photos, videos) requires **written consent** and appropriate credit.
- Consent is required before tagging or featuring individuals, properties, or reviews.

##### <span style="text-decoration: underline;">**Accuracy and Verifiability**</span>

- All claims (e.g., "Top Agent," "#1 Team") must be factually accurate and verifiable.
- Volume, awards, and sales performance claims must cite source, date, and measurement method.
- Comparative statements (e.g., "Best Value") must include context and substantiation.

##### <span style="text-decoration: underline;">**Testimonials and Reviews**</span>

- May only be used with **written consent** from the individual.
- Must not be misleading, altered, or fabricated.
- Sourced testimonials (Google, RateMyAgent) must include full context.

##### <span style="text-decoration: underline;">**Advertising Sold Properties**</span>

- Requires **written consent** from the relevant parties (seller, buyer) before referencing:
    
    
    - Property details
    - Sale price
    - Images of property
    - Parties involved in the transaction
- Consent must include effective and expiry dates.

##### <span style="text-decoration: underline;">**Compliance Review**</span>

- All advertising must be pre-approved by the Broker of Record or designated manager.
- Agents may request compliance reviews before launching major campaigns.
- Ads may not imply RECO approval.

##### <span style="text-decoration: underline;">**Complaint Process**</span>

- Any agent who believes a competitor's ad is non-compliant should first attempt to resolve the issue directly or through their manager.
- Complaints must be submitted by the Broker of Record or designated brokerage manager using RECO's Advertising Complaint Form.
- Please see the section of the playbook that has the procedure for receiving a complaint and filing a complaint.

<div id="bkmrk--1">---

</div>**Discipline for Non-Compliance:** Violations of this policy may result in disciplinary action, including but not limited to: removal of advertising, internal sanctions, mandatory retraining, or escalation to RECO.

<div id="bkmrk--2">---

</div>

# Handling Complaints & Investigations

Every real estate professional must be prepared to both respond to and address complaints—whether from clients, the public, or RECO itself. This section provides a structured approach for managing complaints professionally, ensuring timely responses, and protecting both the agent and the brokerage.

# Responding to a Complaint (RECO, Public, or Internal)

<span class="s2">**Applies To:**</span> Sales Representatives, Brokers, Broker of Record, and Managers

<span class="s2">**Purpose:**</span> To ensure that complaints received are addressed professionally, promptly, and in accordance with Century 21 Heritage Group Ltd. policy and RECO’s expectations.

---

### **Step 1: Initial Receipt of Complaint**

Complaints may come from:

- **RECO**
- **A client or member of the public**
- **Another agent or brokerage**
- **Internal staff or management**

All complaints, regardless of source or tone, must be taken <span class="s2">**seriously and without defensiveness**</span>.

---

### **Step 2: Notify Management**

Immediately forward any complaint to your Manager.

Include:

- The full text of the complaint (email, form, or verbal summary)
- Time and date received
- Any attachments or evidence provided

<span class="s2">**Do not respond independently.**</span> Wait for direction from the designated manager or Broker of Record.

---

### **Step 3: Review and Triage**

The Broker of Record or designated manager will:

- Assess the complaint for validity and severity
- Determine whether it relates to:
    
    
    - Advertising
    - Ethics or professionalism
    - Contractual concerns
    - Regulatory breaches

If the complaint was submitted to <span class="s2">**RECO**</span>, follow RECO’s response protocol and timelines carefully.

---

### **Step 4: Collect Facts &amp; Evidence**

The agent(s) involved must:

- Provide a written response (factual and professional)
- Submit relevant documentation (e.g., communications, contracts, ads, logs)
- Disclose any previous related issues or conflicts

Do not delete or alter any communications, advertisements, or online material under review.

---

### **Step 5: Response Preparation**

The Broker of Record or manager will:

- Draft or review the official response to the complainant or RECO
- Determine if corrective action is needed (e.g., revised ad, apology, compliance training)
- Communicate next steps clearly to the involved agent(s)

---

### **Step 6: Corrective Action (If Applicable)**

If the complaint reveals a breach or oversight:

- Take immediate corrective action (e.g., remove or amend advertisement)
- Document the change and provide proof to management or RECO
- Complete any retraining or policy review assigned

---

### **Step 7: Close and Document the File**

Once the complaint is resolved:

- The file is logged in the <span class="s1">**Compliance Tracker**</span>
- Any resulting RECO communication is saved
- Agent performance files are updated if applicable

Internal complaints are followed up to ensure the matter is resolved, and trust is rebuilt.

---

### **Important Reminders:**

- All complaints must be approached <span class="s1">**professionally and respectfully**</span>
- Do not speculate, retaliate, or attempt to resolve it publicly
- <span class="s1">**Transparency and documentation**</span> protect both the agent and the brokerage
- Silence or delay can escalate the matter — always respond promptly through the correct channels

# Submitting a Complaint to RECO

<span class="s2">**Applies To:**</span> Sales Representatives, Brokers, Broker of Record, and Managers

<span class="s2">**Purpose:**</span> To ensure that complaints submitted to the Real Estate Council of Ontario (RECO) are handled professionally, internally reviewed, and submitted properly per RECO’s regulations.

---

### **Step 1: Identify the Issue**

The agent must first identify the nature of the complaint:

- Misleading or non-compliant advertising
- Unethical behaviour or professional misconduct
- Breach of TRESA, RECO Code of Ethics, or REBBA guidelines
- Unauthorized representation, false claims, or improper disclosures

<span class="s3">The issue must be </span>**documented and evidence-based**<span class="s3">.</span>

---

### **Step 2: Attempt Internal Resolution**

Before involving RECO, agents must make <span class="s2">**reasonable efforts**</span> to resolve the matter internally:

- <span class="s1">Inform your </span>**Office Manager**<span class="s1"> or </span>**Broker of Record**
- Attempt professional dialogue with the other agent or their manager (where appropriate)
- Keep written records of all communications and attempted resolutions

<span class="s2">**Note:**</span> RECO requires that brokers or managers attempt resolution before a formal complaint is filed.

---

### **Step 3: Escalate to Management**

If resolution is not achieved, submit the concern to your Manager

Include:

- A written summary of the issue
- All related evidence (screenshots, ad copies, emails, etc.)
- Documentation of attempted resolution (if any)

The <span class="s2">**Broker of Record**</span> or <span class="s2">**Designated Manager**</span> will review and determine if it meets the threshold for RECO involvement.

---

### **Step 4: Formal Complaint Submission to RECO**

Only the <span class="s2">**Broker of Record**</span> or <span class="s2">**Brokerage Manager**</span> may file the complaint with RECO.

**Required Documentation:**

- Completed <span class="s1">**RECO Advertising Complaint Form**</span> or General Complaint Form
- Supporting evidence
- Proof of attempted internal resolution
- Identification of all involved parties (anonymous complaints are not accepted)

**Submit to RECO via:**

- Email: registration@reco.on.ca
- Online: [www.reco.on.ca](https://www.reco.on.ca/) (Complaint Portal)

---

### **Step 5: Follow-Up**

The Broker of Record will monitor and follow up on the complaint as needed.

Agents involved will be updated on:

- Whether the complaint was accepted
- RECO’s request for additional information (if applicable)
- Any outcomes or feedback

---

### **Important Reminders:**

- **Do not file frivolous or retaliatory complaints**<span class="s1">—RECO may view this as abuse of process.</span>
- All complaints must be based on <span class="s1">**fact and regulation**</span>, not personal disputes.
- RECO decisions are <span class="s1">**independent and final**</span>—Century 21 Heritage Group has no control over the outcome.

# RECO Registration and Renewal

Every agent and broker in Ontario must be registered with the Real Estate Council of Ontario (RECO) to legally trade in real estate. This section outlines the complete process for both initial registration and bi-annual renewal, ensuring that agents remain compliant under TRESA.

# RECO Registration – New & Renewing Agents

<span class="s2">**Applies To:**</span> New Sales Representatives, Brokers, and All Renewing Registrants

<span class="s2">**Purpose:**</span> To ensure timely, accurate, and compliant registration or renewal with the <span class="s2">**Real Estate Council of Ontario (RECO)**</span> under the guidelines of <span class="s2">**TRESA**</span> and Century 21 Heritage Group Ltd.

---

### **Step 1: Initial Eligibility**

Before applying, the applicant must:

- Be 18 years of age or older
- Have a valid Canadian address
- Have completed <span class="s1">**RECO’s required education program**</span> through Humber College (Pre-Registration Phase for new agents)
- Be legally entitled to work in Canada
- Be associated with <span class="s1">**Century 21 Heritage Group Ltd.**</span>, who will sponsor the registration

---

### **Step 2: New Registration Process**

**1. Set up a MyRECO account:**

Go to [myRECO Certificate Portal](https://myreco.reco.on.ca/) and create an account.

**2. Submit Application:**

<span class="s3">Complete the </span>**Application for Registration**<span class="s3"> form online.</span>

**You will need:**

- Certificate of Completion from Humber College
- Government-issued ID
- Completed criminal record check (must be recent)
- Signed <span class="s1">**Sponsorship Form**</span> from Century 21 Heritage Group Ltd.
- Payment for RECO registration fee

**3. Wait for RECO Approval:**

Once approved, RECO will issue your registration certificate and license number.

**4. Notify your Office Manager:**

Submit a copy of your RECO Certificate to compliance@century21.ca and ensure your marketing materials (email, signage, business cards) are updated only after RECO approval.

---

### **Step 3: Renewal of RECO Registration (Every 2 Years)**

**RECO will notify you 60 days prior to expiry.**

**Steps to Renew:**

1. Log into your <span class="s1">**MyRECO account**</span>
2. Complete the <span class="s1">**Mandatory Continuing Education (MCE)**</span> modules (available online)
3. Review and update your personal and brokerage information
4. Pay the renewal fee online
5. Download and save your new RECO Certificate

<span class="s2">**Important:**</span> You must not trade in real estate if your registration has lapsed.

---

### **Step 4: Status Change (Transfer, Terminate, Reinstate)**

**To transfer to or from Century 21 Heritage Group Ltd.:**

- Notify your <span class="s1">**Office Manager**</span> and submit necessary RECO forms
- Wait for RECO confirmation before practicing under the new brokerage

**To terminate your registration:**

- Notify RECO and your brokerage in writing
- Return all branding, marketing materials, and client files as directed

**To reinstate a lapsed license:**

- Contact RECO within 2 years of expiry
- Complete any required courses or fees before returning to active status

---

### **Step 5: Brokerage Responsibility**

Century 21 Heritage Group Ltd. will:

- Submit sponsorship confirmation to RECO
- Track upcoming renewals and notify agents of deadlines
- Maintain up-to-date records for compliance purposes

---

### **Important Reminders:**

- Keep your <span class="s1">**contact information**</span> updated in RECO’s portal
- <span class="s1">Always </span>**renew before the expiry date**
- <span class="s1">Without an active RECO registration, </span>**you cannot trade, advertise, or represent clients**

# RECO Registration Renewal Process

<span class="s2">**Applies To:**</span> All Sales Representatives and Brokers with active RECO registration

<span class="s2">**Purpose:**</span> To ensure all agents renew their RECO registration on time to avoid suspension, fines, or termination from their real estate board (TRREB or otherwise).

---

### **Step 1: Know Your Expiry Date**

- RECO registration must be <span class="s1">**renewed every 2 years**</span>
- Your <span class="s1">**expiry date**</span> is listed on your RECO certificate and visible in your [MyRECO Certificate Portal](https://myreco.reco.on.ca/)

**Century 21 Heritage Group Ltd. recommends that you renew at least 7 days before your expiry date.**

RECO has been known to delay processing late or last-minute submissions.

---

### **Step 2: Watch for the Reminder**

- RECO sends a renewal reminder <span class="s1">**60 days prior to expiry**</span>
- An internal reminder from the brokerage will also be sent

---

### **Step 3: Complete Mandatory Continuing Education (MCE)**

Before you can renew, you must complete your <span class="s2">**MCE program**</span>, available through your MyRECO account.

- If you don’t complete the required MCE modules, you cannot submit your renewal.

---

### **Step 4: Submit Your Renewal**

Login to [myRECO](https://myreco.reco.on.ca/) and:

1. Confirm/update your contact info
2. Upload any required documents
3. Complete your MCE if not already done
4. Pay the renewal fee by credit card

**RENEW AT LEAST 7 DAYS IN ADVANCE.**

Do <span class="s2">**not**</span> wait until the day before expiry — RECO may not process it in time, even if submitted.

---

### **Step 5: Notify the Office**

Once renewed, email your new RECO Certificate to your front desk.

Your file will be updated and your board status confirmed.

---

### **If You Miss the Deadline**

If your RECO registration expires:

1. **You must IMMEDIATELY cease all trading activities.**
    
    
    - This includes marketing, showings, negotiations, or representing clients in any form.
2. **You MUST terminate from your real estate board (e.g., TRREB) within 24 hours**<span class="s1"> of expiry.</span>
    
    
    - If this is not done, the board will issue **fines** for unauthorized membership.
3. You will also be removed from:
    
    
    - Brokerage email and internal platforms
    - Board MLS® access
    - Office signage and marketing materials
4. You may request reinstatement only <span class="s1">**after RECO confirms renewal**</span>, and you have rejoined your board.

---

### **Reinstatement (After Expiry)**

If you miss the renewal window, RECO may allow reinstatement:

- You have <span class="s1">**up to 2 years**</span> to reinstate without redoing your education, but must pay applicable late fees
- The brokerage may require additional retraining or compliance sign-off before reactivation