# Farming Program
# Farming Plan
### **Geographical Farming – Own Your Area**
##### **Step 1: Shift Your Mindset**
• Commit to a **5-year plan**
• Understand the **first year may show little to no ROI**
• Know this is a **business startup**—not a quick win
• Be **relentless and consistent**
---
##### **Step 2: Build Your Business Plan**
Make sure your core foundation is strong:
• Define your **Vision and Mission**
• Align farming efforts with your **overall goals**
• Include:
• Area research
• Marketing calendar
• Prospecting strategy
• Budget and financial targets
• CRM & relationship nurturing plan
---
##### **Step 3: Choose Your Farm Area**
Use these tools:
• **Canada Post Precision Targeter** – for flyer coverage
• **GeoWarehouse** – for ownership and turnover details
• **MLS** – check recent sales & market activity
• **Call the local councillor**, research schools, shopping, and new developments
##### Evaluate:
• Turnover Rate = (Homes Sold / Total Homes)
• Top Producer Market Share – understand your competition
• Ideal size: **500–1000 homes to start**
• Look for **6%+ turnover rate** and low current dominance
---
##### **Step 4: Launch Your Marketing Machine**
Suggested actions:
• **Flyers/Postcards**: Send 2x/month (Just Listed/Sold, educational, lifestyle content)
• **Pop-bys**: Spring & Fall with small gifts or branded items
• **Bench Ads**: If allowed, place long-term branded signs in visible locations
• **Fridge Magnets**: Delivered annually
• **Community Event**: Host an Ice Cream Truck day or local gathering
• **PPC Campaigns**: Google and Facebook targeting your farm zip code
---
##### **Step 5: Prospect Consistently**
• **Door knock** 4 times per year
• **Phone calls** to local homeowners—introduce yourself or follow up on mailers
• **Attend or sponsor local events**
• Use a **CRM** to:
• Track birthdays, home anniversaries, and follow-ups
• Send home searches and updates via apps (e.g., Knowsy Neighbour)
• Manage tasks and workflows
---
##### **Step 6: Measure & Scale – The 10X Overdrive**
Use this sample scale-up path:
[](https://heritageplaybook.ca/uploads/images/gallery/2025-04/screenshot-2025-04-15-at-11-43-10-am.png)
*Based on 7% turnover and $20,000 commission average. Each home should lead to 0.5+ additional sales.*
---
##### **Final Tips:**
• Less Homes, More Often = Better Recognition
• Build **trust before the transaction**
• Track results—adjust what doesn’t work
• Celebrate early wins and stay consistent
### [Training Video For Farming! ](https://www.youtube.com/watch?v=uqg0vmUKfs0)
# Budget
# Bench Advertising
# Door Knocking
# Cold Calling
# Geographic Area
# Marketing
# Kits Farming Solution
Here is the Keep in Touch Solution site for Farming to consider:
[Kits Website ](https://www.kitspak.com)
KITS Keep in Touch Solutions is a powerful marketing platform designed specifically for REALTORS® to help you build long-term relationships with your clients, sphere of influence, and farm areas.
From printed newsletters and holiday cards to personalized email drips and custom-branded calendars, KITS allows you to automate and personalize your outreach — keeping you visible and relevant even when you’re not face-to-face with clients.
**What You Can Do with KITS:**
- **Mail Printed Monthly Newsletters** to your database
- **Deliver Email Campaigns** automatically with relevant content
- **Send Personalized Greeting Cards** for birthdays, holidays, and milestones
- **Schedule and Mail Branded Calendars** annually
- **Farm Your Target Neighborhoods** with consistent, high-quality marketing
This platform is ideal for agents who want to build repeat and referral business without spending hours each week managing campaigns manually.
**Why It Matters:**
Staying in touch is not just about checking in — it’s about delivering value and consistency. KITS helps you maintain a professional presence, nurture trust, and ultimately turn your contacts into clients and your clients into advocates
#### **Farming -**
[](https://heritageplaybook.ca/uploads/images/gallery/2025-05/screenshot-2025-05-05-at-8-59-54-am.png)
# Events