# Comparative Market Analysis (CMA) # Comparative Market Analysis (CMA) **Objective:** To generate a comprehensive and precise Comparative Market Analysis (CMA) using the REALM™ platform, enabling informed pricing decisions for clients. --- **1. Accessing REALM™** • **Login:** • Navigate to [REALM™ Login Page](https://app.realmmlp.ca). • Enter your TRREB credentials (Login ID, PIN, and Password). • Click “Sign In.” --- **2. Navigating to the CMA Tool** • **Accessing CMA Features:** • Once logged in, click on the **four squares icon** (often representing a menu or applications) in the top navigation bar. • Select **“Links”** from the dropdown. • In the modal that appears, locate and click on **“Top CMA”** to access the CMA tool. --- **3. Inputting Subject Property Details** • **Manual Entry:** • Enter the subject property’s details, including address, property type, square footage, number of bedrooms and bathrooms, and any notable features or upgrades. • **Import from MLS:** • If the property has a previous MLS listing, you can import details by entering the MLS number. --- **4. Selecting Comparable Properties** • **Define Search Criteria:** • Set parameters such as: • **Location:** Area, Municipality, Community. • **Property Type:** Freehold, Condo, Commercial. • **Price Range:** Based on current market conditions. • **Date Range:** Typically the past 3–6 months for recent comparables. • **Additional Filters:** Bedrooms, bathrooms, lot size, etc. • **Map Search:** • Utilize the map drawing tools to define a specific geographic area for comparables: • **Polygon Tool:** Draw custom boundaries. • **Circle Tool:** Define a radius around a point. • **Review Results:** • From the generated list, select properties that closely match the subject property in terms of size, condition, and features. --- **5. Adjusting Comparables** • **Make Necessary Adjustments:** • For each selected comparable, adjust values to account for differences between it and the subject property (e.g., additional bedrooms, renovations). • Document reasons for each adjustment to maintain transparency. --- **6. Generating the CMA Report** • **Compile the Report:** • Once comparables are selected and adjustments made, generate the CMA report. • **Customize Sections:** • Include relevant sections such as: • **Cover Page:** Personalized with client and agent details. • **Subject Property Summary:** Overview of the property being analyzed. • **Comparable Properties:** Detailed information on selected comparables. • **Market Analysis:** Graphs and charts depicting market trends. • **Agent’s Pricing Recommendation:** Based on the analysis. • **Review and Edit:** • Before finalizing, review the report for accuracy and make any necessary edits. --- **7. Presenting the CMA to Clients** • **Delivery:** • Present the CMA report to clients either digitally (PDF) or as a printed document. • **Explanation:** • Walk clients through each section, explaining how the comparables and market data inform the recommended pricing strategy. • **Address Questions:** • Be prepared to answer any questions and provide clarifications to ensure clients fully understand the analysis. REALM CMA TUTORIAL - [https://www.youtube.com/watch?v=6g8oZF1uR-s](https://www.youtube.com/watch?v=6g8oZF1uR-s "REALM CMA")